“There are good promoters and there are poor promoters. If you tour, you’ve probably met both. Personally, I know some great promoters and thought I would talk to them about how they make it work in a competitive market.” I did some research for Frisky Radio News and wrote this article about how to plan…
Category: Social Media
Do you want to be a Social Media Maven?
“There are tried, tested and true ways of making your online presence pop, with very little effort. And once you get into the routine, there will be no stopping your powerful posts, eclectic information sharing and captivating communication skills.” I’ve always been one to divulge a lot. Like secrets, tips, things that have worked for…
Smash the glass ceiling
Public Relations is a field dominated by women but the men make more money – they call this the ‘glass ceiling’. When I heard about it, I knew that typically men make more money but somehow wondered, “Are they teaching all these women this so they don’t question their pay? That they accept the ‘glass…
“A Qualitative Examination of the Impact of Social Media on Media Relations Practice”
In a never ending quest to become a Social Media Maven, I chose a research article about how public relations is practiced in this relatively new realm and how/if social media has seen a significant shift in its users and their purpose. “A Qualitative Examination of the Impact of Social Media on Media Relations Practice”…
An open letter about social media to my 21-year-old self
Dear Me, Look at you, all 21 and everything! You look so much younger and have a certain ‘je ne sais quoi’ in your eye… It might be your sense of entitlement and naivety to be honest because when I look at you now, 18 years later, you’ve lost whatever that look is that you’re…
Competitive market just means ‘challenge’ to Jessica Burman
It’s May 2005. I’m walking to my new cubicle to start my first ‘real’ job. You know the kind, nine to five, benefits, paid holidays… Special Issue Claims Specialist was my title. I had just finished a brief contract position with the company for RRSP season and was hired on to a permanent position, one…
EDMTOR – ALBUMS: Amber Long & Robert Mason as ALRM Release “The Time is Now” for FREE
“‘The Time is Now’ is a 10-track album filled with multi-dimensional synthesizers and an emotional rise and fall through the varying degrees of its artist’s creativity. There are moments filled with an atmospheric blur exuding depth and others that are highly energetic and driven. ‘The Time is Now’ represents the flow of an album, each…
Starting from scratch – the birth of a new identity
Business nowadays is ever evolving and more and more freelancers are taking the stage as stay-at-home workhorses. Graphic designers, video editors, copywriters, people in advertising, SEO management, any type of work in the digitally creative field, you will find the 24 hour warriors. The ones who get your audio sounding just right before you get…
Amber Long 