“We’re so pleased to give music lovers the chance to enjoy the tracks we’ve spent this past year making,” says Mason. “These tracks and recordings are like our musical manifesto — all that matters and what inspires us, fueled by youthful energy, hope and blind ambition.”
Another unique thing ALRM is doing for ‘The Time Is Now’ is that they are releasing it independently and giving away the entire album for free. “The reason we are releasing our album independently is to own all the rights to the tracks,”says Long. “In keeping up with changes in the music industry, we’ve realized ownership is a form of collateral. We’re offering it for free not because we don’t value our work, but to give equal opportunity for people around the world, no matter the size of their bank account, access to the best quality audio files available. The time is now, more than ever, for artists to start thinking outside the box”.
Amber Long 