“If it were possible to make her a new word in the Urban Dictionary, Amber Long would be defined as such: Amber Long adj: driven, persistent, dreaming. (1) to do something that would inspire someone. (2) to go big or go home. (3) to revitalize…” – Indie Seen, Echo Weekly Magazine
In a relatively short time, Long’s career has smashed into over-drive, including two nominations at the Toronto Independent Music Awards in 2010, and performances that have scaled across North America – performing as far as New York City, Boston and Chicago. She maintains her name locally, in Kitchener Waterloo, and throughout the Greater Toronto Area. With four, full length albums under her belt, the most recent, XXX, released October 10, 2010, was voted #5 in the Top 10 Albums of 2010, Indie Seen, Echo Weekly Magazine. Amber adds Producer, Creative Director, Author and Visual Artist, to her extensive resume, constantly honing her craft.
Quoted to be ‘one of the hardest working DIY artists in the Waterloo Region’, Amber Long successfully maintains a state of prolific, artistic, homeostasis. She interacts within her community as a contributor and mentor while accomplishing her own personal goals. Currently focusing her attention on the technical side of things, she joins forces with Toronto based Producer, Mason Bach. Together, they are pushing Amber’s limits, to see, ‘just how electro can she go?’.
European performance dates, summer 2011, as well as a ‘Best Of’ Sampler, including a couple new tracks, are her short term goals. Long term? It’s to be determined. Rest assured, when Amber Long chooses her target, her aim is meticulous and undeterred.